7 Ways You Can Start Building Your Design Brand Online
It's no secret that the internet is one of the main channels people focus on when looking for design help. Whether by word of mouth or some type of marketing, the internet is what reinforces their perception of your business.
When reading this your firm might be one of two companies. A) You're jumping for joy because you're crushing it with your online presence. Congrats! That's tough to do and run a design business at the same time, so we're applauding you for the 25/8 work you're doing. If you need a helping hand, we know someone who can help.
Or you're B) Cringing because you know that your brand is less than searchable online and that there's a good chance you're missing out on amazing clients, or even repelling them. Yikes!
Well, you're in luck! While we won't give away the whole kit and caboodle when it comes to digital marketing, here are some things you can check off your to-do list for today that will give you a running head start toward a well-built online design presence.
PERFECT YOUR BIO
If you're like pretty much everyone else, the first thing you do when you come across a new name or business is head straight for their About Me. It's because we're all humans-- We want to identify with the people we may potentially be doing business with. If your bio is less than stellar, you may be telling prospective clients, "Hey, I'm around but not really because I never took the time to really introduce myself. So yeah." And that's not the first impression you want to make, right?
Perfecting your About Me or Meet The Team section of your company's website shows clients and business partners that you're thorough, confident, and ready to get to work. A good bio should be robust, yet concise. Like an elevator pitch with more meat on its bones. Inject your personality where you see fit, and keep it clean and professional.
Additionally, your bio should be full of keywords that ping back to your website. Are you an interior design company? Great, make sure you say so as often as you can. Without sounding like you're trying to convince yourself that you are indeed an interior design company, make sure the phrase 'interior design' shows up in your bio frequently to reinforce your search-ability.
EMPHASIZE RICH KEYWORDS
As mentioned above, reinforcing your company's website with words that ping back to you will greatly increase your chances of being seen when someone types in a phrase to their browser that relates to your business.
Keywords help Google find you as well as your clients. Additionally, members of the press like digital magazines and online media use search engines to research articles or read about industry-related happenings. By strategically tucking your keywords into the pages of your blog, you increase the likelihood of your name popping up in a search query.
OPTIMIZE YOUR SEO
Search engine optimization is the new black, you guys. Looking after your SEO is one of the most important things you can do to help customers find your brand online. Some ways you can help increase your search engine rankings include:
- Adding meta descriptions to your blog posts (a short, impactful excerpt about the post)
- Including headers and subheaders in lengthy text pieces
- Using inbound and outbound links
Research what your direct competitors are doing to stay on top of their online rankings. Do their blogs feature a certain keyword, and how many times? What kind of images do they use?
Aside from the behind-the-scenes nurturing you need for your brand, you'll want to make sure your clients are being introduced to new, relevant information. Once every few months, scroll through your blog posts and check for broken links, update outdated information, and monitor for consistency like length, typography, images, and tone.
Another form of consistency to keep in mind is post frequency. The time of day, day of the week, and how many times per week you post is incredibly important if you have a blogging component of your business. If you've garnered a following, your audience knows that Wednesdays at 10am they can look forward to a new blog post all about the intricacies of beaded curtains. However, if you miss a day, or a week, they'll notice and they'll find another curtain blog to read.
Keep your audience front of mind when updating your routines and let them know. By keeping your peeps in the loop, you're reinforcing your relationship and showing that you respect their time and loyalty.
CLEAN UP YOUR SOCIAL FEEDS
Do you know what will also link to your website and feed your traffic? Your social media channels. Some social channels even allow viewers to take a deeper dive on a laptop or desktop, which can be great for showing off your brand and providing backstories to your favorite projects and posts.
Take a step back and look at the grid on your Instagram, the posts on your Facebook, and the feed of tweets on your Twitter account. Is everything being shown 100% reflective of your branding?
Be harsh, be objective, and be honest. If something doesn't ring true of your business, update it to match your aesthetic or hit delete.
ENGAGE YOUR NICHE
Back to your curtain blog for a moment: That's a niche. There is a very specific tribe of people looking to read the blog posts of someone who specializes in beaded curtains. There is an even smaller pool of people located in your small town just outside of Chicago. Even smaller still are the group of 35-year-old women who also love dogs, enjoy 90's music, and can't get enough of the color fuchsia.
When creating posts, either for social media or your website, keep your niche in mind. Not only do you want to be on-point with your branding, but you'll also want to remember how to engage with those women who love dogs, fuchsia, and 90's music, living just outside of Chicago, and dying to know about the next big trend in beaded curtains.
Hone in on this audience's wants and needs. Is there something that speaks to them even more than generalized posts about curtain trends? How can you weave in their other interests and hobbies?
MAKE IT EASY TO BE SEEN
Step back and ask yourself: Where do most of my clients come from? How am I generating leads?
However you want to be contacted, or how you are contacted the most, make it easy to find and easy to perform. Many potential clients may be trying to order one-of-a-kind beaded curtains, but may not be able to find your phone number buried beneath your imagery, or a contact page hidden between blog posts.
Your direct contact information is some of the most important text on your site and social media platforms and should be reinforced however necessary.
Use buttons, bright colors, arrows, or call-to-actions to show your audience that you're ready when they are.
So, were you Company A with the head start or Company B needing the extra push? Whether you're set up for success or just on the brink, our social team is ready to help.